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Guest Post: Big Data, or B.S.?
By David Murray
We got wind of it last week, through a splashy article on Stanford Business School’s website titled excitingly, “A Big Data Approach to Public Speaking.”
An Austin, Texas-based consultancy called Quantified Communications “analyzed more than 100,000 presentations from corporate executives, politicians and keynote speakers,” according to the Stanford piece. “They examined behaviors ranging from word choices and vocal cues to facial expressions and gesture frequency. They then used this data to rate and rank important communication variables such as persuasiveness, confidence, warmth, and clarity."
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